Jiri Horalek

Jiri Horalek is the Founder and CEO of Bright.Blue and Bright.Green, where he is building next-generation connected retail and self-service platforms that blend IoT hardware, payments, AI, analytics, and customer engagement into real-world commercial experiences. He has led Bright.Blue from concept to live deployments across gyms, retail environments, airports, events, and other high-footfall locations, helping brands and operators turn physical spaces into measurable, data-rich points of interaction. Under his leadership, the business has focused on making retail smarter, more engaging, and more useful for both brands and consumers, while expanding its platform across automated retail, digital media, and experiential activation across the UK and beyond. Jiri is known for combining product vision with practical execution, translating complex technology into solutions that drive convenience, insight, and ROI at scale for modern brands, venues, and operators. His work sits at the intersection of IoT, commerce, media, and the future of unattended customer experience.